Worked with the Popcorn team to transform a legacy, "old fashioned" and dated Scouts Canada brand into a new, lively, young and fun look and feel for all aspects of Scouting collateral.
The scope of work spanned multiple media formats including the look of the Scout Popcorn website; work sheets for leaders; and leave behinds that the youth used in their program.
BEFORE
AFTER
Photoshoot art direction, logo design and packaging design and production.
Logo BEFORE
Logo AFTER
